Welcome to Sims Denbies Group – the newly merged force of Sims Consumer Brands NZ and Denbies Group AU, effective April 1, 2025.

As a strong Australasian business, we partner with leading retail brands across New Zealand and Australia, delivering quality consumer products with standout service. With roots dating back to 1983, our strengths lie in product innovation, sales execution, and long-term brand growth.

Sims Denbies Group is a temporary name as we embark on an exciting full rebrand in the coming months – stay tuned!

Together, we’re building the next chapter of retail excellence across Australasia and beyond.


Business Development

Consumer

Consumer Goods

Consumer Services

Retail

Sims Denbies Group

Chris Currie

Lance McAlpin

Sam Clare

Darwin Smith

Robert Deck

This department manages the flow of goods and materials, ensuring efficient shipping and inventory management.

Logistics and Supply Chain

This department is responsible for overseeing branding strategies and product development initiatives.

Marketing Management

The department focuses on driving revenue through the management of sales strategies and client relationships in various markets.

Sims Denbies Group

Org chart

Teams

Logistics and Supply Chain

Marketing Management

Sales Department

Offices

Sims Denbies Group

Org chart

Teams

Logistics and Supply Chain

Marketing Management

Sales Department

Offices

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