Zoya Asad is an experienced marketing and public relations professional with a strong background in donor relations and marketing management. Currently serving as the Manager of Marketing & Donor Relations at SINA Health, Education & Welfare Trust since December 2020, Zoya previously held the position of PR Manager at ZAFA Pharmaceuticals, where responsibilities included managing public relations, designing PR campaigns, and overseeing the CSR department. Earlier roles include Strategic Account Manager at E-maginationz, Senior Research Analyst at Cloud Innovator Solutions, and Research Analyst at Metaphor Consultants. Zoya's educational credentials comprise an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, along with a Bachelor's in Media and Advertising from Karachi Institute of Economics & Technology, and A-Levels and O-Levels in commerce.
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SINA Health, Education & Welfare Trust
SINA is a PCP certified registered not-for-profit organization that provides primary healthcare services in urban slums of Karachi. We have a network of 38 locations. These together cater to the needs of approximately 500,000 healthcare seekers annually. Patients at SINA are classified into 3 categories- Zakat eligible, Non-Zakat and Welfare, the funding for which is covered by Zakat and General donations made by our generous supporters.