Norma Shakra

Norma Shakra is an experienced customer experience leader currently serving as the Head of Customer Experience at SinaLite since October 2024. Previously, Norma held the position of Senior Director Client Services at Jonas Club Software, overseeing multiple teams to enhance client loyalty and product usage. At ApplyBoard, Norma directed the Customer Experience Knowledge team, ensuring quality information for a large network of global institutions. At Livingston International, strategic client service frameworks were created to unify experiences across North America, significantly improving client retention and satisfaction. Earlier roles at IBM included managing client satisfaction initiatives for the Americas sales organization. Norma holds a Bachelor’s degree in Honours Mathematics from McMaster University and has pursued further education at the University of Virginia Darden School of Business.