Sincere Watch Limited
Alan Choo is an experienced professional in operations and retail management, currently serving as the Assistant Operations Manager at Sincere Watch Limited since June 2023. Prior to this role, Alan held the position of Area Manager - Retail at Niro Ceramic Group from November 2021 to June 2023 and worked as an Area Manager at SSF from February 2020 to September 2021. Alan's career also includes roles as Regional Manager and Merchandise Manager at Bonia Corporation Berhad and as a Marketing Operations Executive and Assistant Marketing Operations Executive at Padini Corporation Sdn Bhd. Alan began in the luxury retail sector as a Boutique Supervisor at Montblanc from June 2007 to January 2010. Education was completed at Han Chiang University College of Communication, earning a Diploma in Business Administration and Management from 2003 to 2006.
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Sincere Watch Limited
Sincere Watch Limited is Singapore’s oldest name in luxury watch retail. Beginning from a humble venture in 1954, it has since blossomed spectacularly into a leading retailer and distributor of the world’s top watch brands in Asia. Over the years, Sincere has amassed a portfolio with some of the world’s most esteemed watch brands, which includes Jacob & Co., Greubel Forsey, Parmigiani Fleurier, Franck Muller, Tudor, Omega and many others. As asia's premier watch specialist, Sincere Watch Limited currently operates over 30 points of sales across 11 countries. In 2022, the company relaunched Sincere Haute Horlogerie (SHH) - the brand's independent arm to meet the rising demand for independent watchmakers from our increasingly discerning clientele.