Ana Fermino is a seasoned professional with a robust background in product ownership and conversational UX design. Currently serving as a Product Owner at Sinch since October 2020, Ana leads high-performance teams in developing conversational solutions while implementing agile practices to enhance efficiency and collaboration. Ana has experience managing project backlogs strategically, facilitating team meetings, and fostering an agile culture. Previously, as a Conversational UX Designer, Ana designed conversational flows, implemented chatbots, and improved user experiences through data analysis and user feedback. Ana's earlier roles include Graphic Designer at Gráfica No Alvo and Systems Analyst at IBM, with a strong foundation in social communication, publicity and advertisement from Centro Universitário Adventista de São Paulo.
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