Ida Covello

Ida Covello is a seasoned sales professional with extensive experience in the aesthetic and skincare industries. Currently serving as the Senior Area Sales Manager for Canada at Sinclair North America since August 2025, Ida previously held the position of Director of Practice Development at KeraFactor™ Skincare for Hair, focusing on market expansion and sales strategy implementation. At Cutera, Inc., Ida advanced from Practice Development Manager to Regional Sales Manager for Key Accounts, where responsibilities included driving sales operations in Canada and the U.S., managing effective marketing initiatives, and executing revenue-generating events. Earlier experience includes a role as a Business Development Associate at Venus Aesthetic Intelligence and Director of Clinic & Sales at SpaMedica Plastic Surgery. Ida holds a Specialist degree in History, English, and Art History from the University of Toronto.