Juha Saloranta

Juha Saloranta is a seasoned Brand Manager at Sinebrychoff since October 2011, overseeing brands such as Koff Long Drink, Garage, Breezer, and Bacardi Spirits, with a focus on brand profitability and market growth. Previously, Saloranta managed the Coca-Cola product portfolio in Sinebrychoff, handling product management, innovation processes, and development projects. Prior to these roles, Saloranta served as a Brand Activation Manager, responsible for crafting activation strategies and executing campaigns across various channels. Saloranta's career at Sinebrychoff began as a Brand Activation Coordinator from September 2009 to December 2010. Saloranta holds a Master of Science in Marketing from the University of Helsinki, earned between 2003 and 2008.