Jo-Ann Tan

Senior Vice President, Marketing Planning at Singapore Airlines

Ms Jo-Ann Tan was promoted to Senior Vice President Marketing Planning on 1 April 2021. Ms Tan joined Singapore Airlines in 1999 and has worked in the Passenger Marketing and E-Commerce Development departments. She was appointed Ticketing Manager (Development) and then Passenger Services Manager (Service Centre) in 2003. She was subsequently posted overseas as Manager Northern China and Manager Victoria and Tasmania.

She returned to head office in 2006 as Senior Manager Network Planning and held senior management positions in the Cabin Crew Planning and Training, Loyalty Marketing and Network Revenue Management departments. Ms Tan was promoted to Divisional Vice President Business Transformation in 2017. In that role, she successfully drove the Company’s Transformation programme that initiated projects such as the integration of SilkAir into SIA and the SIA-SATS joint review, as well as other new business opportunities.

Ms Tan graduated from Imperial College in the UK with a Master of Engineering.

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