Doris Goh is an accomplished professional with extensive experience in franchise management, marketing, and business development. Currently serving as Team Lead for the MCPP & RSGUP at Singapore Business Federation since April 2021, Doris previously held senior leadership roles at Hertz, where responsibilities included leading the Asia Franchise Business and mentoring franchisees. With a solid background in channel marketing at HP, where recognition included the Hewlett-Packard Asia Pacific High Achievers Award, Doris also contributed to marketing and product development as Senior Marketing Manager at Informatics Education Ltd. Educational qualifications include a Bachelor of Science in Business Administration and Management from the University of Wales, an Executive Business Management degree from INSEAD, and a Diploma in Personnel Management from the National Productivity Board.