Singapore Business Federation
Flora Zhang currently serves as Senior Director at Singapore Business Federation, overseeing Strategic Events, Strategic Partnerships & Events Division, with a progressive career that includes roles such as Director and Deputy Director within the organization. Prior to this, Flora held the position of Head of Conference & Education at DZH International, focusing on business development, event management, and public relations across several regions, including Singapore and China. Flora’s extensive experience includes working as a Licensed Trading Representative at Cantor Fitzgerald Hong Kong and developing institutional sales strategies at CMC Markets in both Singapore and China. Flora holds dual Bachelor's Degrees in Business Administration from Xi'an International Studies University and MBS School of Business.
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Singapore Business Federation
The Singapore Business Federation (SBF) is the apex business chamber that champions the interests of the Singapore business community in trade, investment and industrial relations. It represents more than 29,000 companies, as well as key local and foreign business chambers, that contribute significantly to the Singapore economy. Established on 1 April 2002 by the SBF Act, all Singapore registered companies with a share capital of S$0.5 million and above are members of SBF. Its formation was to foster a more comprehensive organisation and representation of the business community’s interests in Singapore and abroad. As the apex business chamber, SBF presents a strong collective voice that: • Acts as the bridge between the business community and government in Singapore to create and enhance a conducive business environment • Represents the business community in bilateral, regional and multilateral fora for the purpose of promoting trade expansion and business networking in Singapore and abroad • Helps companies build competitiveness and resilience through capacity building initiatives and services As Business Voice & Value Creator, SBF is committed to advocating key issues that impact the Singapore business community, helping enterprises develop capabilities and venture overseas.