Annabelle Lim

Annabelle Lim holds the position of Assistant Vice President of Digital Marketing at the Singapore Economic Development Board since October 2022, where Annabelle develops and implements digital marketing programs to enhance lead acquisition and engagement. With extensive experience in marketing roles, Annabelle served as Head of Campaigns for Global Marketing at Schneider Electric from February 2015 to October 2022, leading creative development across multiple regions and transforming campaign strategies to be more customer-centric. Prior positions include Director Field Marketing for East Asia and Singapore at Schneider Electric, Head of Field Marketing for Asia Pacific at Misys International Financial Systems, and various roles at IBM and Hewlett-Packard, accumulating over a decade of experience at IBM alone. Annabelle's education includes a Bachelor of Science in Computer Science from the National University of Singapore and certifications in post-merger integration from IMAA and advanced business studies from INSEAD and the University of Michigan.