Louisa Wong

Louisa Wong is an accomplished marketing professional with extensive experience in content strategy and audience engagement across various media platforms. Currently serving as the Manager of Audience Campaigns at SPH Media, Wong previously held roles at Mediacorp Pte Ltd as a Content Strategist and a freelance contributor, where initiatives included developing content for digital series and coordinating major events like the Star Awards 2024. Wong's background also features a Senior Content Marketing Specialist position at iQIYI.com, leading global campaigns for Korean and Chinese dramas, and prior experience at Viu and Rakuten Viki, where content marketing strategies significantly enhanced audience engagement. Wong holds a Bachelor of Marketing and Media from Murdoch University and has furthered education at Ewha Womans University and Temasek Polytechnic.