E-Len Fu

E-Len brings a wealth of experience having managed and developed brands as a Director and Founding Partner of Kids 21 Pte Ltd for the past 21 years; part of the Club 21 Group of companies. She has conceptualized and operates over 15 luxury children’s wear stores in Singapore, Hong Kong, Bangkok, and Kuala Lumpur.

Having served on several boards, which includes the Garden City Fund Management Committee since 2006; she was instrumental in the development of the Jacob Ballas Children’s Garden. As a trustee of the Action for AIDS Endowment Fund, E-Len has been actively involved in many fundraising events with AFA since 2006. Personally and through Kids 21, she has actively raised funds for CareGivers Alliance, MGS, ACS, Make A Wish, and Kidz Horizon. E-Len graduated from the University of Bristol having read Law.