Paba Weerasekara

Paba Weerasekara is a seasoned communications professional with significant experience in both traditional and digital media. Currently serving as the Senior Integrated Communications Manager at Singer Sri Lanka PLC since January 2020, Paba previously held roles including Communication Touch-point Consultant at Nextage and various positions such as Media Manager and Senior Media Planner at Mindshare, where responsibilities included developing communication strategies and coordinating media plans. Paba's earlier experience includes a Media Executive role at Grant McCann Erickson and a Marketing Coordinator position at Nippon Paint Lanka (Pvt) Ltd. Paba holds a Bachelor of Arts in Economics from the University of Colombo, along with professional diplomas in Digital Marketing from the Asia Pacific Institute of Digital Marketing and in Marketing from The Chartered Institute of Marketing.