Jason Elk

Jason Elk currently serves as the Associate Director of Acquisition Marketing for Small Business at Optus, where leadership of the Small Business acquisition team focuses on customer growth through a targeted performance-led strategy. Previously, as Group Manager of Performance Marketing at Scentre Group, Jason established a performance marketing approach for BrandSpace that drove revenue growth through diverse media channels. In prior roles at Nine, Jason led digital marketing initiatives for 9Now, leading to significant audience growth and retention. With extensive experience in digital marketing, including founding roles in startups like Zoopy.com, Jason has consistently developed and executed data-driven strategies that enhance customer acquisition, retention, and revenue growth across various industries. Jason holds a Postgraduate Diploma in Digital Marketing from the Institute of Data and Marketing and a BA in Communication Science.