Michael Raines

Michael Raines serves as the Associate Director for Digital Services at Optus, providing leadership and strategic direction across various roles since April 2011. Responsibilities include overseeing the Wholesale Automation portfolio and delivering transformational business outcomes while enhancing customer experience through innovation in Robotic Process Automation and AI. Michael's extensive experience encompasses roles in program management, people leadership, and system analysis. In addition to Michael's tenure at Optus, Michael is the Founder and Principal of Emcia Consulting and Co-Founder of Remember When Events, reflecting a strong entrepreneurial spirit and commitment to business excellence.