Samantha Lawson

Samantha Lawson currently serves as the VP Digital & AI at Optus, leading AI and Digital Channels since April 2023. Previously, Samantha held the role of Chief Operating Officer and Board Director at Oxford VR, where a successful exit via a merger with BehaVR occurred. Samantha's earlier experiences include serving as a Non-Executive Director at Silicon Quantum Computing Pty. Ltd., General Manager of Strategy & Innovation at Commonwealth Bank, and Director at Faethm, where innovative technology ventures were developed and one later acquired. As a Project Leader at The Boston Consulting Group, Samantha advised global companies on digital innovation and growth strategies, with a focus on various industries. Samantha also briefly served as Head of Store Transformation at Helloworld Limited through a secondment from BCG and founded Lawson Communications, a public relations and marketing agency. Educationally, Samantha holds an MBA from INSEAD and a Bachelor of Arts in Media and Communications from the University of Sydney.