Sinolytics - Your China Strategy.
Theresa Terzer is a marketing professional with extensive experience in developing and implementing marketing strategies across various industries, particularly in the SaaS and IIoT sectors. Currently serving as the Head of Marketing at Sinolytics since January 2025, Theresa previously held positions at inno-focus digital gmbh as Leitung Marketing, focusing on B2B digital marketing, branding, and product management. Prior roles include Senior Marketing Manager and B2B Communications Manager at Absolventa, and Head of Communications at Deutsche Hochschule Hefei. Additionally, experience spans roles at die schnittsteller GmbH, MERICS, and KPMG, underscoring a robust background in online marketing, content management, and communications. Educational qualifications include a Master of Science in Science Marketing from Technische Universität Berlin, a Master of Arts in China Studies from Freie Universität Berlin, and a Bachelor of Arts in Sinologie and Media Science from Leipzig University.
This person is not in the org chart
This person is not in any teams
Sinolytics - Your China Strategy.
Sinolytics is a European research-based consultancy entirely focused on China with offices in Berlin and Beijing. Sinolytics helps clients successfully navigate in China’s policy-driven economy, providing in-depth research, expert analysis, trend detection and strategic advice. We support international companies in China to make well-informed decisions on topics ranging from hands-on operational issues to long-term strategic positioning in a challenging market. Sinolytics puts a focus on the nexus between policy and business: we match insights on China’s economic, financial, industrial and technology policies, and regulatory compliance with business expertise and market intelligence across sectors. The Sinolytics team of China experts located in Beijing and Berlin brings together perspectives from Europe and China. Day-by-day, we monitor and thoroughly analyze the detailed trends in China’s policy and business environment within the context of profound geopolitical shifts. We use in-depth research as a foundation for practical problem-solving, providing our clients with real solutions to their concrete problems. Sinolytics has helped more than 50 clients to better understand and successfully operate in China. Among our clients are MNCs, SMEs and investors from across all corporate sectors including some of the largest and most respected foreign companies operating in China.