Sir Royalty Income Fund
Ellana Benoliel is a seasoned marketing professional with extensive experience in the restaurant and hospitality sectors. Currently serving as the Senior Brand Manager for Jack Astor’s at Service Inspired Restaurants (SIR Corp.) since April 2023, Ellana previously held the position of Senior Marketing Manager at Shoeless Joe's Limited from February 2015 to April 2023, where responsibilities included developing and executing marketing strategies that led to sales growth. Earlier roles also at Shoeless Joe's included Marketing Manager, overseeing comprehensive marketing communication plans, and Restaurant Supervisor and Event Coordinator. Ellana's industry foundation is supported by a Bachelor of Commerce in Marketing from Ryerson University and a Hospitality and Tourism Diploma from Humber College.
Sir Royalty Income Fund
SIR Royalty Income Fund (the Fund) holds investment in SIR Corp (SIR). The Funds' investment, SIR is engaged in the business of owning and operating full service restaurants in Canada. SIR has concept restaurant brands, including Jack Astor's Bar and Grill and Canyon Creek Chop House, and signature restaurant brands, such as Reds Wine Tavern, Reds Midtown Tavern, Far Niente/FOUR/Petit Four and the Loose Moose Tap & Grill, which are used by SIR under a license agreement with SIR Royalty Limited Partnership (the Partnership). The Fund receives distribution income from its investment in the Partnership and interest income from the SIR Loan. The Fund intends to pay distributions to unitholders on a monthly basis. The Fund indirectly participates in the revenues generated under the License and Royalty Agreement through its Investment in the Partnership. SIR also owns and operates a Duke's Refresher & Bar located in downtown Toronto and one seasonal restaurant, Abbey's Bakehouse.