Sirdar
Charlotte Davies has over a decade of experience in operations and retail management, currently serving as Group Operations Manager at Sirdar Holdings Ltd since December 2013. Prior roles include Garment Display Co-Ordinator, Floor Responsible, and Visual Merchandiser at H&M from April 2011 to December 2013, and Sales Assistant at Next from June 2008 to April 2011. Charlotte also has experience as a Waitress at Marina Hotels during a brief tenure in 2009. Educational qualifications include a BTEC National Diploma in Travel & Tourism from Park Lane Leeds City College, completed in 2010, and a secondary education from Woodkirk High School from 2003 to 2008.
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Sirdar
At Sirdar we have a strong fashion and design heritage. Known worldwide as a go-to brand for yarn, Sirdar established its fashion credentials early on. Opening its own in-house design department in 1934. It was the first hand-knitting brand to editorially feature in fashion magazines and collaborated with British design icon Mary Quant and other leading knitwear and fashion designers. Sirdar continues to invest in its connection to fashion today, working with up-and-coming designers in the industry as well as maintaining its own in-house design capability. The commitment is in the details. It uses fashion stylists to direct its photography to ensure it continues to speak to an audience that’s passionate about fashion.