Sirdar
Chris Sherrard is an experienced Marketing Manager who has worked with various companies in developing and implementing marketing strategies. With a background in direct and digital marketing, Chris has successfully contributed to brand development and customer retention across different industries. Notable achievements include refreshing and relaunching the Sirdar brand to strengthen consumer loyalty, as well as rebranding a home improvement business to focus on a more profitable product range. Chris's expertise in marketing has led to significant growth and success for the companies Chris has worked with.
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Sirdar
At Sirdar we have a strong fashion and design heritage. Known worldwide as a go-to brand for yarn, Sirdar established its fashion credentials early on. Opening its own in-house design department in 1934. It was the first hand-knitting brand to editorially feature in fashion magazines and collaborated with British design icon Mary Quant and other leading knitwear and fashion designers. Sirdar continues to invest in its connection to fashion today, working with up-and-coming designers in the industry as well as maintaining its own in-house design capability. The commitment is in the details. It uses fashion stylists to direct its photography to ensure it continues to speak to an audience that’s passionate about fashion.