Rachel Kavanagh

Rachel Kavanagh has a diverse work experience spanning various industries and roles. Rachel is currently serving as the Chief Marketing Officer at Siren since November 2022. Prior to that, they held the same position at Clubforce® from March 2021 to October 2022.

Rachel has also worked as the Founder and Principal Consultant at Brand Magic Media from May 2018 to March 2021. Before that, they were a Marketing Strategy Consultant at Forrester from January 2017 to April 2018.

From November 2015 to January 2017, Rachel worked as an Engagement Manager (Commercial EMEA) and later as an Enterprise Lead Consultant and Business Consultant at Marketo, an Adobe Company. Rachel played a key role in supporting Marketo's acquisition by Adobe and led digital transformation, marketing and sales alignment, account-based marketing, and marketing automation initiatives.

Prior to that, Rachel was a Digital Marketing Manager at Paddy Power Betfair from April 2011 to October 2012. Rachel also served as a Senior Project Manager & Six Sigma Black Belt at GE Capital from April 2005 to March 2009.

Rachel's earlier experience includes working as a Global Release Manager at LafargeHolcim from November 2002 to March 2005 and as a Consultant/Analyst Programmer in the Financial Services & Telecoms sector at Cambridge Technology Partners from November 1999 to October 2002.

Overall, Rachel Kavanagh has a strong background in marketing, consulting, project management, and process improvement across various organizations and industries.

Rachel Kavanagh has a diverse education background. Rachel holds an MBA degree with a focus on Global Strategy, Marketing & Entrepreneurship from Esade. Prior to that, they pursued a Bachelor of Science in Computer Systems at the University of Limerick with a specialization in Computer Science. Rachel also attended Peking University where they completed an MBA elective course on Business in China.

In addition to their formal education, Rachel Kavanagh obtained a certification as a Marketo Certified Expert from Adobe Marketo in April 2014. Apart from these educational experiences, they attended Independent College for a program called Economics Without Borders, led by David McWilliams. Unfortunately, no specific start or end years are provided for any of these educational endeavors.