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Ilona K.

Director of Market Intelligence at Siren Group

Ilona K. has extensive work experience in various roles and industries. Ilona is currently serving as the Director of Market Intelligence at Siren Group since January 2022. Previously, they worked as an Advisory Board Member at Swiss ICT Investor Club (SICTIC), starting in October 2018. In this role, they provided coaching and analysis for technology startups raising seed investments.

Before that, Ilona worked as a Business Development and Marketing Consultant at Puzzle GmbH since October 2014. Ilona'sfreelance consulting services included go-to-market strategy, market assessment, and brand communications audit for various clients. Ilona also explored new business opportunities for a media company and developed new client relationships.

Prior to Puzzle GmbH, Ilona held the position of Head of Marketing for Southern Europe in Private Banking at Credit Suisse from May 2010 to June 2014. Ilona was responsible for designing and implementing annual marketing plans, including advertising, events, digital marketing, and sponsorships.

From March 2004 to April 2009, Ilona worked as the Director of Business Development for Small Businesses and Self Employed Segments at BBVA. In this role, they developed and implemented segment development strategies and conducted direct marketing campaigns.

Ilona'searlier experiences include working as a Project Manager for Kantya Brand Strategy at J. Walter Thompson from December 2001 to June 2003. Ilona managed brand and communication strategy projects and implemented a Brand Monitoring System for a telecom player.

Ilona started their career as an Associate at McKinsey & Company, where they developed solutions for business problems related to strategy, marketing, and operations across industries such as FMCG, Telecommunications, Retail, and Banking. Ilona held this role from September 1999 to June 2001. Prior to that, they worked as a Business Analyst at McKinsey&Co from February 1995 to July 1997.

Ilona K. completed their education at various institutions over the years. In 1997 to 1999, they attended Harvard Business School, where they pursued their MBA degree. The field of study for their MBA is not specified. Continuing their commitment to education, in 2020, they enrolled in the Kellogg Executive Education program, specializing in Digital Marketing Strategies. Finally, from 1990 to 1995, Ilona K. attended the Moscow State Institute of International Relations (University) MFA Russia MGIMO, where they obtained an MA degree in International Relations & Commerce.

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