Nick Boykin

Head of Product Growth at Siren Group

Nick Boykin has a diverse and extensive work experience in various roles and companies. Nick most recently worked at HomeBuddy as the Head of Product Growth, where they were responsible for the company's web experience, lifecycle communications, and converting paid traffic. Nick helped expand the business to new verticals, delivered successful tests to improve profitability, and built the product marketing and conversion rate optimization teams.

Prior to HomeBuddy, Nick worked at Shopify as a Brand Builder, where they launched several ecommerce stores from scratch and managed teams responsible for production, logistics, and performance marketing. Nick handled all operations, including setting up the supply chain and installing different billing solutions.

Before Shopify, Nick was a columnist at VC.ru for Komitet and worked at Amazon as an FBA Ecommerce Manager, where they launched multiple brands and handled marketing, pricing, branding, and customer service.

Nick also worked as a Conversion Rate Optimization specialist at Siren Group, a Product Marketing Manager at ABBYY, and the Chief Marketing Officer at AMI System, where they led a team and focused on lead generation through digital marketing.

Earlier in their career, Nick was a Product Manager at Bp Digital and a Co-founder and Product Manager at Kwikspik, where they raised angel investments.

Overall, Nick Boykin has a strong background in product growth, marketing, and ecommerce, with a proven track record of launching successful businesses and optimizing conversion rates.

Nick Boykin received a Bachelor's degree in Economics & Maths from the Higher School of Economics between the years 2008 and 2012.

Links

Previous companies

ABBYY logo
Shopify logo
Amazon logo

Timeline

  • Head of Product Growth

    July, 2021 - present

  • Senior Growth Manager

    January, 2019

  • Conversion Rate Optimisation

    January, 2016