Bobby Toms

Bobby Toms is a seasoned professional with extensive experience in dealer operations and business development within the automotive industry. Currently serving as the National Manager of Dealer Operations at SiriusXM Canada since July 2016, Bobby previously held roles as Regional Manager for Central Canada and District Sales Manager for Southwestern and Northern Ontario. Bobby has successfully managed relationships with over 600 OEM-Franchised Automotive Dealerships to enhance subscription conversion rates. Prior experience includes positions at CarProof as Auction Sales Manager and Business Development Manager for Data Acquisition, where strategic business plans and data acquisition roadmaps were developed. Additional experience includes roles at Driven Solutions as Business Development Manager for Canada and at Enterprise Rent-A-Car as Remarketing Account Manager and Branch Rental Manager, focusing on profitable sales and effective marketing strategies. Bobby holds a Bachelor of Arts degree in Law & Justice from Laurentian University/Université Laurentienne.