David Elias

David Elias is an experienced professional in digital marketing and analytics, currently serving as Senior Manager for Digital Analytics at SiriusXM Canada since July 2015. With a strong focus on optimizing customer acquisition through various digital channels, David has successfully collaborated with Performance Marketing to enhance advertising strategies. Previously, as Global Web Analytics Manager at KPMG, David evaluated social media campaign impacts and provided strategic recommendations. Earlier roles include Project Manager at Think Thirty Three Inc. and Senior Advisor for eCommunications at Suncor Energy, where David developed online acquisition strategies and assessed the effectiveness of promotional campaigns. David's career began at Petro-Canada, where extensive experience in web analytics and marketing strategy was gained. David holds an MBA in Policy from the Schulich School of Business and a BA in Public Policy and Public Administration from King's University College.