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Deandrea Anderson

Director, Product Management, Streaming & Automotive at SiriusXM Canada

Deandrea Anderson has a strong background in product management and digital advertising. Deandrea is currently the Director of Product Management at SiriusXM Canada, where they are responsible for managing the online streaming service and driving product positioning and messaging. Prior to their current role, Deandrea worked as a Senior Digital Product Manager at SiriusXM and as a Digital Products Manager at the same company. Before joining SiriusXM, they worked at Québecor Média, where they evaluated and managed the performance of digital products and worked closely with digital operations and sales. Deandrea also has experience as an Interactive Product Manager at Bell TV, where they improved user experience and managed digital platforms. Deandrea started their career with roles in product marketing at Bell ExpressVu and as an Advertising Manager at George Brown College. Deandrea's early experience includes roles as an Editorial Intern at Forest Hill BIA, Assistant Project Manager at The Spa at Chateau Whistler, and Interactive Associate Producer at OgilvyOne Worldwide.

Deandrea Anderson's education history begins in 2005 when they attended George Brown College. Deandrea completed their Honours in Marketing - Business Administration degree from 2005 to 2007, specializing in Interactive advertising and New Media Loyalty. Afterward, they joined Ryerson University in 2010, where they pursued a degree in Business Administration with a focus on Marketing Management. Deandrea'sstudies at Ryerson University revolved around Marketing, eCommerce, and New Media Management. In 2013, Deandrea briefly attended the University of Michigan, where they studied Social Network Analysis. Additionally, they obtained a Digital Project Management certification from Media Bistro, although the specific month and year of completion are not provided.

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