Keri Degroote

Keri Degroote is a seasoned media research and analytics professional with a robust background spanning over two decades. Currently serving as Senior Vice President of Research & Analytics at SiriusXM since May 2015, Keri Degroote specializes in research and data analytics across TV, radio, and digital platforms. Prior to joining SiriusXM, Keri Degroote held the position of Senior Vice President of National Insights & Analytics at iHeartMedia, where responsibilities included overseeing National Ad Sales Research for a $1.3B ad revenue business. Experience also includes serving as Vice President of Adsales Research at Turner Broadcasting, Vice President of Programming Research at FX Networks, and Director of Programming Research at Lifetime Entertainment. Keri Degroote began the career at Nielsen Media Research as a Marketing Representative after earning a Bachelor of Science degree in Communications from Eastern Michigan University.