Kristia Watkins Melendez

Kristia Watkins Melendez is an accomplished professional in multicultural sales marketing with extensive experience across various roles in marketing and public relations. Currently serving as a Senior Specialist in Multicultural Sales Marketing at SiriusXM since March 2024, Kristia previously held the position of Account Director at The Tropical Agency from March 2021 to February 2024. Earlier experiences include roles as Account Executive and Account Coordinator at Max Borges Agency, Event Coordinator at Parrish Designs London, and Community Events Director for TEDxUF, where notable contributions included curating large-scale events and engaging with the student body. Kristia's background also encompasses editorial work as an Assistant Editor at City Gazettes and coordination roles for events such as the FRANK Conference and TEDxUF. Academic qualifications include a Master's Degree in Business Administration and Management from the University of Florida and a Bachelor's Degree in Public Relations from the same institution.