Mark K.

Mark K. is a seasoned data and analytics strategist currently serving as the Vice President of Sales Research Analytics at SiriusXM, where they have been instrumental in leveraging big data to inform business decisions. Since joining in 2012, Mark has received multiple promotions and led an elite team in enhancing the company's analytics capabilities, notably through the development of a comprehensive reporting platform and significant automation initiatives. Prior to this role, Mark held positions at Billboard and Synaptic Digital, where they managed media marketing efforts and executed impactful digital campaigns. Mark's expertise extends across the digital media ecosystem, complemented by a passion for music and analytics.