Mike Reid

Mike Reid is a seasoned executive in the media industry with extensive experience in sales and revenue partnerships. Currently serving as Vice President of Revenue Partnerships at SiriusXM since April 2022, Reid previously held the position of Vice President of Multicultural at Pandora from November 2012 to April 2022. Prior to Pandora, Reid was the Executive Vice President of Sales for Estrella TV at Liberman Broadcasting from January 2010 to October 2012. As the owner of SAVy Media Advisors from April 2009 to May 2012, Reid provided media advisory services, including business development and media planning. Reid's career began at Univision Communications, where Reid served as Senior Vice President and Director of Sales from March 1992 to April 2009, overseeing the national representation of numerous television stations. Mike Reid earned a degree from the University of North Texas, completing studies from 1987 to 1991.