Sirocco Group
Laith Al-Hashimi is an accomplished entrepreneur and executive with extensive experience in strategic business development and consultancy. As the Founder and Group CEO of Sirocco Group since November 2008, Laith has led an international consultancy firm specializing in customer relationship management (CRM) across offices in Stockholm, Dubai, and San Francisco. Additionally, Laith founded and serves as CEO of Next Innovation AB and owns Black Capital, a consultancy focused on stock trades and international investments in the oil and energy sector. Prior experience includes roles as Executive Vice President at FBTS Holding and Managing Director at Sellcon Sverige AB, alongside earlier positions within Tempur Sverige, Ackuratess, and the Swedish Armed Forces. Laith holds a Master's degree in Management & IT from KTH Royal Institute of Technology and a Bachelor's degree in Economics from Stockholm University.
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Sirocco Group
At Sirocco, we're more than just a CRM development vendor; we're your dedicated partner in achieving CRM success. Our philosophy revolves around vendor independence, ensuring that we tailor solutions to your unique business needs and challenges rather than around specific technologies. What sets us apart is our collaborative approach. We work hand in hand with our clients to streamline and enhance their sales, marketing, or CPQ processes, leveraging our expertise to implement solutions across the world's leading CRM platforms, such as Salesforce, Microsoft, HubSpot, Oracle, SAP and others. Whether you're a scale-up business or a large corporation, our flexible solutions cater to your specific requirements. And with colleagues in 5 different countries, there is a Sirocco team near you, ready to help. With 15 years of CRM implementation experience under our belt, we've perfected a communicative process that prioritizes ongoing dialogue with key stakeholders. From initial consultations to project delivery, transparency and openness define our interactions. We follow the SAFe methodology as our baseline for operational excellence and client deliveries. Our Agile way of working ensures that our clients get value fast and continuously, with functional features often delivered in 8 weeks or less. But our commitment doesn't end there. We understand that a CRM strategy is a dynamic investment and ongoing activity, requiring continuous evaluation and adjustment to align with evolving business circumstances in local as well as global context. That’s why at Sirocco, we're here to support you every step of the way on your CRM journey: We can help you select, implement, learn, maintain, and optimise your technology. Where should we start?