Capucine le Bian

Capucine Le Bian is an experienced professional in e-commerce and digital marketing with a current role as Chef de projets E-commerce France at Sisley Paris since October 2021, focusing on e-merchandising, customer experience optimization, and performance analysis using several analytics tools. Prior to this role, Capucine served as Chef de projet Digital in Brazil at Sisley Paris, developing commercial and CRM strategies and overseeing digital campaigns. At L'Oréal, as International Retail & E-Retail Project Manager, responsibilities included coordinating retail and e-retail animations for La Roche-Posay. Capucine's earlier experience includes a Brand Coordinator position at LBB Asia and an Operational Marketing Assistant role at PAYOT. Educational qualifications include a Master's degree in Marketing from KEDGE Business School and a DUT in Techniques de commercialisation.