Sissy-Boy
Karin Berkouwer is a seasoned professional in Visual Merchandising with extensive experience across various prominent retail companies in the Netherlands. Currently serving as the VM Coordinator for Sissy-Boy since March 2022, Karin previously held the role of Visual Merchandise Operation Specialist at WE Fashion BV, where responsibilities included coaching and training in Visual Merchandising, organizing model stores, and enhancing the execution of VM practices across the country. Earlier roles include VM Manager at Jeans Centre, where Karin developed window concepts and collaborated with marketing teams, and Visual Specialist at de Bijenkorf, responsible for campaign representation and training. Karin's career began as a Visual Merchandiser at WE Fashion and also included experience at V&D as part of the display team. Karin holds a diploma in Etaleren/decoreren from Cibap vakschool voor verbeelding and completed additional education at NHL Hogeschool.
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Sissy-Boy
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Sissy-Boy is a Dutch retail brand, founded in 1982 by Michael Smit. At Sissy-Boy you can buy wearable quality clothing, as well as interior and health care products. Sissy-Boy is a complete concept, a store for the entire family. Because we work with our own creative and technical experts, we can guarantee delivery of authentic Dutch quality products of international prestige at any given time. To ensure continuity in approach, vision and personality, Sissy-Boy does not cooperate with external agencies. We design our clothing ourselves, we develop our own fabrics and we also control production. All image creation, including the collection brochure and the interior of our stores, is done in-house. Regardless of where you pop in, every branch-store and component of Sissy-Boy have their own character. You are surprised, stimulated and welcomed by enthusiastic staff members who love to think along with you. All Sissy-Boy stores have a pleasant and inviting atmosphere, making them great places to shop. Honest and no-nonsense. Feel free to be inspired by this unique environment!