Laurens Friso

Laurens Friso is an accomplished professional with extensive experience in sustainability, ecosystem restoration, and renewable energy. Currently serving as Global Commercial Director at Sistema.bio, Laurens has held key roles including Ecosystem Restoration Consultant at South Pole, Chief Business Officer at ZEN Yachts, and Co-founder & CEO of ASOBO. Previous positions include Household Energy Lead and Business Manager at Shell Foundation, Board Observer for multiple organizations, and Head of Consumer Solar at Digicel Group. Notable achievements include leading the expansion of Sun King in East Africa, reaching over one million households with solar solutions, and developing impactful business strategies in various emerging markets. Laurens holds an MBA in Business Development from the University of Groningen.