FC

Francesca Cerana

Sales Representative at Sitaf Food

Francesca Cerana is an experienced sales professional with a strong background in client acquisition and relationship management. Currently serving as a Sales Representative at Sitaf Food since November 2024, Francesca previously held the role of Account Manager at Elmec Informatica, where key responsibilities included identifying potential clients and delivering tailored sales and leasing solutions. Earlier experience at Simec Group involved managing the sales process in Eastern Europe and expanding the client portfolio, while at CALZIFICIO DI PARABIAGO MARIO RE DEPAOLINI, Francesca supported the Sales Director by preparing marketing materials and handling e-commerce initiatives. Francesca holds a degree in intercultural communication with a focus on Chinese language and literature from Università degli Studi di Milano-Bicocca.

Location

Riyadh, Saudi Arabia

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Sitaf Food

Sitaf is part of Sitaf Saudia Co., a company established in 1976 in the kingdom of Saudi Arabia. We are premium resellers of the finest foods and ingredients for all the KSA, always pursuing excellence in our never-ending search of the best products, enabling the creation of menus and recipes that will excite the most demanding of tastes. We are committed to meet our clients needs and endeavour to always challenge ourselves and find new ways to deliver great value, innovative and artisan products.Our company deploy an international and multicultural team of managers and salesman, with their in-depth product knowledge and passion for the industry they’ll find tailor-made solutions for you that will never compromise on quality, whether that’s developing a new own-label product, or finding the right foodservice ingredients.