Fred Carter

Fred Carter is an accomplished professional with extensive experience in partner management and sales strategy. Currently serving as the Director of the Americas Salesforce Alliance at Sitecore since July 2025, Fred is responsible for driving the Salesforce alliance across the Americas. Previously, Fred held various leadership roles at Salesforce, including Director of Partner Account Management and Senior Partner Alliance Manager, focusing on global and regional partner management. Additional experience includes positions at Genesys as a Senior Account Executive in Channels, as well as a decade-long tenure at Hewlett-Packard in multiple alliance management roles. Fred began a career in sales at Siebel Systems as a Senior Account Executive and Account Executive. Fred holds a BA in Quantitative Economics from Stanford University.