Luke Auty is a seasoned professional with extensive experience in strategic alliances and commercial leadership within the sports and entertainment sectors. Currently serving as Global Strategic Alliance Director at Sitecore since January 2022, Luke previously held roles including Head of EMEA at Hookit, where leadership contributed to the company's acquisition by KORE Software. Luke's background includes significant positions at SAP as Sports & Entertainment Lead and Partnerships Manager at McLaren Group, managing high-profile sponsorships. Early career experience includes account management at Synergy and an internship at IMG. Luke's academic credentials include a Master's degree in History from The University of Edinburgh and membership in the Chartered Institute of Marketing.
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