Ivo Mesters

Ivo Mesters is a seasoned professional with extensive experience in digital analytics and business improvement. Currently serving as the CEO and Co-founder of SiteLucent since July 2017, Ivo previously held the position of Global Digital Analytics Lead a.i. at Philips Lighting through IntoAction. Prior to that, Ivo was a Managing Consultant and Head of Marketing Insights & Optimization at IntoAction. With a strong background at Philips, Ivo held several roles, including Senior Manager of Digital Analytics & Business Improvement and IT Business Specialist in NPS, Marketing & Digital Analytics, from April 2007 to January 2016. Early career experience includes positions as a Developer in Oracle and Java at Yacht ICT and AZL NV. Ivo earned a Bachelor's degree in Business Informatics from Zuyd Hogeschool | Zuyd University of Applied Sciences between 2001 and 2006.