Vinícius Guimarães

Vinícius Guimarães has a diverse work experience spanning various roles and companies. In 2009, they started their career as an Analyst of Junior Communication at Visual Virtual where they developed training programs and created corporate identities for technology products and services. Vinícius then worked as a Graphic Designer at Dois Arquitetura from 2010 to 2013.

In 2013, Vinícius joined Luiza Barcelos as a Senior Marketing Analyst/Graphic Designer, where their responsibilities included conceptualizing and creating visual campaigns for fashion collections, managing the brand's content strategy, and implementing Google Ads and Facebook Ads.

Vinícius then transitioned to the role of Marketing Coordinator at Luiza Barcelos, where they developed and implemented co-branding initiatives and conducted training programs for the sales team and B2B clients. Between 2016 and 2017, they worked as a Planner, collaborating with sales, product, and marketing teams to design and activate communication opportunities across various media channels.

From 2017 to 2018, Vinícius served as the Marketing Manager at Luiza Barcelos, overseeing the strategic management of teams, supervising campaigns, and developing media plans.

In 2019, they joined Syngenta Digital Brasil as a Marketing Manager, responsible for brand management, media planning, and coordinating influencer marketing projects. Vinícius also led the marketing teams for Strider's rebranding, where they developed and executed digital marketing strategies and coordinated media planning for awareness and lead qualification activities.

Currently, Vinícius is the Head of Marketing at Siteware, where they are involved in brand restructuring, inbound marketing management, and the implementation of branded content initiatives with press and partners. Vinícius maintains an average monthly blog session volume of 400K and oversees the marketing operations for the company.

Vinícius Guimarães has pursued a Bachelor's degree in Graphic Design at Bauhaus-Universität Weimar. Vinícius also completed a Bachelor's degree in Advertising at Universidade Federal de Minas Gerais and another Bachelor's degree in Product Design at Universidade do Estado de Minas Gerais. The specific start and end years for each degree program are not provided.