SITKA Gear
Alex Bass is a seasoned digital copywriter with extensive experience in crafting engaging content for renowned brands. Currently serving as a Digital Copywriter at SITKA Gear since September 2022, Alex creates compelling digital copy for an industry-leading hunting clothing brand. Previous roles include Lead Copywriter at Traeger Pellet Grills, LLC, where Alex elevated brand messaging across various platforms, and CRM Copywriter at Ancestry, focusing on enhancing consumer engagement. Alex also contributed as a Senior Copywriter at Rue Gilt Groupe and Backcountry.com, leading email campaigns and product copy initiatives, and began a professional journey in retail and marketing writing. Alex holds a Bachelor of Arts in Environmental Studies with a Civic Concentration from Westminster University.