Pinja Heimala (née Lyytikäinen)

Pinja Heimala (née Lyytikäinen) is a Specialist in the Data and Artificial Intelligence programme at Sitra since May 2020, with expertise in innovation ecosystems and enhancing companies' data economy capabilities. Notable roles include leading a project that fosters collaboration between public authorities and the private sector in the logistics sector and co-developing an introductory online course on EU data economy regulation. Additional experiences comprise project coordination for various initiatives aimed at promoting data-driven business approaches and responsible data use. Previous work includes roles in supply chain coordination at UPM and assessment of client employment situations at the Employment and Economic Development Office. Pinja holds a Master's degree in Economics and Business Administration with a focus on International Marketing Management from LUT School of Business and Management and a Bachelor's degree in Business Administration from Metropolia University of Applied Sciences.