SITU LIVE
Becky Poulton has extensive work experience in various roles within the retail industry. Becky currently works at SITU LIVE as a Brand Partnerships Manager, where they are involved in launching an immersive venue focused on educating consumers about achieving net zero. Prior to this, they held the same role at Retail Marketing Group (RMG), where they created immersive brand experiences that connected with customers on an emotional level. Becky also worked at Nectar360 as a Client Manager and Client Executive, managing client relationships and ensuring customer satisfaction. In their earlier roles, they gained experience in buying and merchandising, working as an Assistant Buyer at Argos and Buying Admin Assistant at both Argos and Aurum Holdings. Becky started their career as a Sales Consultant at NEXT PLC.
Becky Poulton pursued their higher education at De Montfort University, where they completed their Bachelor of Arts degree in Fashion Buying with Marketing from 2013 to 2016. Later on, they continued their educational journey at the same university, earning a Master of Arts degree in Fashion Management and Marketing during the period of 2016 to 2017.
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SITU LIVE
Situ Live is a new model for experiential retail. An immersive physical to digital retail platform that enables brands to economically bring products to market. The venues will be inspirational destinations where consumers can discover and choose new innovation that is tailored to their lives. All the products and services will be demonstrated liveand brought to life through cross-category storytelling. While Situ Live’s digital platform will offer a wider selection of brands, making it easy to compare products and facilitate an effortless path to purchase.Situ Live's first venue is located at Westfield London, White City.