SIVO, Inc.
Katy Koestler is an experienced market research and brand strategy consultant, currently operating as the founder of Koestler Research, LLC since April 2002. Additionally, since August 2012, Katy serves as a Research Strategist at Sivo Insights, a firm specializing in custom qualitative research, where responsibilities include moderating, shopper intercepts, shop alongs, report writing, and presentations. Previous roles include Account Planner and New Business Coordinator at Martin/Williams Advertising from 1996 to 2001, an English Teacher at Liaoning University in China from 1995 to 1996, and a Research Assistant at Custom Research, Inc. from 1994 to 1995. Katy holds a Bachelor of Science in Mass Communications with a focus on Advertising, Public Relations, and Creative Writing from St. Cloud State University and has a certification in Moderating from the RIVA School of Moderating.
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SIVO, Inc.
SIVO is a global insights and strategy firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Our team of seasoned professionals is skilled at building rapport and trust with consumers and asking the right questions in the right way, with deep listening and empathy both in-person and online / via mobile. We combine best practices honed over years of cross-industry experience with the latest capabilities to develop strategic qualitative and quantitative research approaches specific to your unique needs. Our cross-industry expertise provides fresh strategic approaches to your business questions and challenges. Connected by the common core belief that “in the middle” is where life happens, co-founders Marilyn and Cindy seek to deeply understand that elusive emotional territory – the gray areas of life and business. This focus inspired the name SIVO which means “Gray” in Croatian. SIVO’s talented team represents a variety of experiences and specialties combined with a fearless pursuit to translate insights into action. Check our how SIVO's blog and success stories at SIVOInsights.com Industry Expertise incudes: • Technology • Food and Beverage • Natural and Organic • Healthcare • Home Goods • Retail • B2B • QSR