SIVO, Inc.
Natalia Tafur is the Founder and Chief Researcher at Keyhole Research & Consulting, LLC, since July 2019, where the focus is on understanding customer motivations to enhance business alignment with consumer needs. In addition to this role, Natalia serves as a Research Strategist at SIVO Insights, Inc., starting in August 2021. Previous experience includes significant positions at Nissan Motor Corporation from August 2004 to July 2019, including Market Intelligence Senior Planner at Nissan Design America and Infiniti Product Planning Specialist. Earlier career roles include positions at Delphi Corporation and freelance language instruction in Rome. Natalia holds an MBA in International Management with a focus on Marketing from Thunderbird School of Global Management and a BBA in Marketing from the University of Notre Dame.
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SIVO, Inc.
SIVO is a global insights and strategy firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Our team of seasoned professionals is skilled at building rapport and trust with consumers and asking the right questions in the right way, with deep listening and empathy both in-person and online / via mobile. We combine best practices honed over years of cross-industry experience with the latest capabilities to develop strategic qualitative and quantitative research approaches specific to your unique needs. Our cross-industry expertise provides fresh strategic approaches to your business questions and challenges. Connected by the common core belief that “in the middle” is where life happens, co-founders Marilyn and Cindy seek to deeply understand that elusive emotional territory – the gray areas of life and business. This focus inspired the name SIVO which means “Gray” in Croatian. SIVO’s talented team represents a variety of experiences and specialties combined with a fearless pursuit to translate insights into action. Check our how SIVO's blog and success stories at SIVOInsights.com Industry Expertise incudes: • Technology • Food and Beverage • Natural and Organic • Healthcare • Home Goods • Retail • B2B • QSR