Natalia Tafur

Natalia Tafur is the Founder and Chief Researcher at Keyhole Research & Consulting, LLC, since July 2019, where the focus is on understanding customer motivations to enhance business alignment with consumer needs. In addition to this role, Natalia serves as a Research Strategist at SIVO Insights, Inc., starting in August 2021. Previous experience includes significant positions at Nissan Motor Corporation from August 2004 to July 2019, including Market Intelligence Senior Planner at Nissan Design America and Infiniti Product Planning Specialist. Earlier career roles include positions at Delphi Corporation and freelance language instruction in Rome. Natalia holds an MBA in International Management with a focus on Marketing from Thunderbird School of Global Management and a BBA in Marketing from the University of Notre Dame.