Hanna Straubhaar

Hanna Straubhaar is an experienced marketing and business development professional currently serving as the Executive Director of Country Development & Offline Marketing at SIXT since April 2023, overseeing global offline marketing activities and budget planning. Previously, Hanna held the position of Senior Director of Country Development at SIXT, optimizing B2C revenue across corporate markets. Prior to SIXT, roles at Westwing included Director of Product - Services & CRM and Head of Business Development Technology & CRM, among others, focusing on strategic growth and customer retention initiatives. Early career experiences included a trainee position at Otto and internships at Engel & Völkers and FCB Global. Hanna holds a Bachelor of Science in Business Administration from HSBA Hamburg School of Business Administration, with additional education from Georgia Institute of Technology and Ludwig-Maximilians-Universität München.