Will McGinn is a Senior Talent Manager with over four years of experience in the creator economy, currently working at Sixteenth since 2025. Previously, they served as a Creator Manager at BETR Ventures, where they oversaw creator acquisition and brand campaigns. Will has also worked in various talent management roles, including as a Talent Management Assistant at iDAL and an Operations Executive at MG Empower, where they improved onboarding processes and collaborated with senior leadership to build a new talent management division. Their expertise includes optimizing operations and driving successful partnerships with top brands.
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