Lourdes Edralin

Regional Vice President, Marketing & Communications at Skagit Regional Health

Lourdes Edralin has had an extensive career in marketing, communications, and media production. Lourdes is currently working as the Regional Vice President of Marketing & Communications at Skagit Regional Health, a position they have held since 2023. Prior to that, Lourdes co-owned an advertising and media production company called MEDIA3SIXTY from 2012 to 2023. At Marshall Medical Center, they served as the Executive Director of Marketing & Community Relations from 2010 to 2023, where they achieved significant market expansion and collaborated on a CEO update video series. Lourdes also worked as the Marketing & Communications Manager at Dignity Health from 2006 to 2010, where they organized community events and served as a lead editor. Lourdes held the role of Western Region Marcomm Manager at Frontier Communications from 2004 to 2005, managing internal communications and establishing relationships with media leaders. At Kaiser Permanente, Lourdes worked as a Public Affairs & Sr. Communications Specialist from 1998 to 2004, handling employee communications, media relations, and interview requests. Lourdes began their career as a Regional Communications Representative at Mercy Healthcare Sacramento from 1996 to 1998, focusing on internal communications and public relations. Lourdes also has experience as a Managing Editor at Sandigan California, Inc. from 1991 to 1995, overseeing a community newspaper and managing a team.

Lourdes Edralin attended the University of California, Davis from 2006 to 2007, where they studied Marketing/Marketing Management. Lourdes then earned a Bachelor's Degree in Criminal Justice/Law Enforcement Administration from California State University-Sacramento. Lourdes also completed their high school education at Valley High School. In terms of additional certifications, they obtained an Accreditation in Public Relations from the Public Relations Society of America (PRSA) and a Healthcare Marketing Certificate from the Society for Healthcare Strategy & Market Development (SHSMD).

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