Lars Schnidrig

Lars Schnidrig serves as Director of Global Retail Media Partnerships at Skai, where responsibilities include leading discovery sessions, delivering sales presentations, and providing presales support. Prior experience at LOBECO GmbH included founding the Swiss office and serving as Director & Country Manager, overseeing business development and project delivery for clients like BMW and Lidl. Lars has also held various consulting roles focused on digital strategy, social media optimization, and performance-based marketing across multiple industries. Academic credentials consist of a Master of Arts in Marketing from the University of St.Gallen, an MSc in International Management through CEMS, and an Executive Education in Digital Marketing from London Business School.