Michelle Urwin

Michelle Urwin is an accomplished marketing executive with extensive experience in driving brand awareness and lead generation across various sectors. Currently serving as Executive Vice President at Skai since September 2016, Michelle has held several key positions within the company, including VP of Marketing and Global Field Marketing Director. Prior to Skai, Michelle worked as UKI Marketing Manager at Basware, where responsibilities included promoting P2P and AP Automation Solutions in the UK market. Michelle's previous roles include Senior Account Director at OgilvyOne Business, Senior Account Manager at McDonald Butler Associates, and Marketing Assistant at IBM Global Business Services. Michelle earned a BBA in Management with a focus on Marketing and Strategic Management from Lancaster University.