Michelle Urwin

Michelle Urwin has extensive experience in marketing, with their most recent role being the Global VP of Marketing at Skai. Michelle held various positions within Skai, including VP of Marketing, Senior Director of Marketing, Global Field Marketing Director, and Global Ecommerce Marketing Manager. Prior to Skai, Michelle worked as the UKI Marketing Manager at Basware, where they focused on driving brand awareness and lead generation in the UK market. Michelle also served as a Senior Account Director at OgilvyOne Business and a Senior Account Manager at McDonald Butler Associates, where they worked with leading IT and technology companies. Michelle started their marketing career as a Marketing Assistant at IBM Global Business Services.

Michelle Urwin attended Lancaster University from 2003 to 2007, where they pursued a Bachelor of Business Administration in Management. Michelle'sstudies focused on various subjects including marketing, strategic management, ethics, statistics, finance, and economics of advertising & operations.